The Sticky CMO Podcast

Becoming indispensable as a CMO isn’t easy.

That’s where we come in.

On “The Sticky CMO” podcast, expert guests join award-winning marketer Tom Basgil to share cutting-edge strategy and help you level up where it matters. From social strategy to funnel optimization, each episode is packed with actionable tips for marketers looking to become irreplaceable.

Join the new wave of Sticky CMOs.

Listen on Spotify, Apple Podcasts, or wherever else you get your podcasts.

Episode Highlights

How Marketers Can Use Data To Stand Out

Data is fundamental for proving your value as a marketer.

That's why this episode features Darryl Sparey, the co-founder of Hard Numbers – an award-winning performance-driven communications consultancy.

Darryl joins host Tom Basgil to break down the ever-evolving world of marketing data, from harvesting as much data as possible to presenting it to the C-Suite for maximum impact.

Content creations for CMOs

Not all content is created equal.

Tech-savvy analyst and B2B influencer Dana Gardner from Interarbor Solutions shares his tips on influencing your audience.

Covering key content strategy principles and the importance of the problem-solution narrative, Dana uncovers the blueprint for creating must-click content as a modern business.

Account-Based Marketing Fundamentals

Focusing on the fundamentals: easier said than done.

But according to renowned advertising expert Quentin Muhlert, founder of growth marketing agency Muhlert Digital, it's the key to exceeding expectations.

In conversation with Tom Basgil, Quentin shares how to get started with ABM on a budget, why CMOs should move their KPIs as far down the funnel as possible, and much more.