Reading is associated with enhanced empathy, stress reduction, and decreased Alzheimer’s risk, among other things. It can help you gain valuable workplace and relationship skills. And it keeps you sharp which is crucial to competing in today’s job and freelancing market.

So after reading 44 books in 2018, I decided my 2019 goal would be to devour 50 books. Below are top tips to help you boost your brainpower – and more importantly have fun – reading more this year.

Whether you prefer paperbacks, e-readers, or audiobooks, stories open up a world of ideas and opinions from writers all over the globe. It broadens your perspective, helps you empathize with others, and offers critical insight into how to run a successful business.

Tom Basgil, LLC (dba Sticky Tactics) has been named a top digital marketing agency in New York by DesignRush.

Episode 6 of The Sticky CMO Podcast saw Amanda Brennan of Trends Social come on to the podcast to talk about all things new media: how CMOs can leverage community and online virality to grow their brand name.

Episode 5 of The Sticky CMO Podcast saw James Weis of Revamp come on to the show to talk about landing pages, A/B testing, optimization and working with consultants to refine your lead-gen operations.

Episode 3 of The Sticky CMO Podcast saw Quentin Muhlert of Mulhert Digital come on to talk about the fundamentals of advertising: ABM strategies, budgeting, forecasting, and tracking the right KPIs.

Episode 2 of The Sticky CMO Podcast saw Darryl Sparey of Hard Numbers come on to share his thoughts on all things data: performance metrics, presentation, and the growth of new PR channels such as community and employee advocacy.

Branding is critical to B2B tech companies.

Episode 1 of The Sticky CMO Podcast saw Kendra Beavis of MOKA come on to the podcast to talk about the must-dos for CMOs during brand overhauls and website redesign – and the crucial importance of brand recall. We covered how to ensure approval from the C-suite, the main challenges for a CMO when improving brand recall, some common pitfalls of website redesign, and more.

Marketing is often the first to get the knife when trouble hits a business. And the median tenure for Chief Marketing Officers is only 2 years. For companies (and marketers) who want to survive in today’s world, doubling down on marketing, advertising, and comms is critical. Enter The Sticky CMO podcast.