Tom Basgil, LLC (dba Sticky Tactics) has been named a top digital marketing agency in New York by DesignRush.

Episode 3 of The Sticky CMO Podcast saw Quentin Muhlert of Mulhert Digital come on to talk about the fundamentals of advertising: ABM strategies, budgeting, forecasting, and tracking the right KPIs.

Episode 2 of The Sticky CMO Podcast saw Darryl Sparey of Hard Numbers come on to share his thoughts on all things data: performance metrics, presentation, and the growth of new PR channels such as community and employee advocacy.

Branding is critical to B2B tech companies.

Episode 1 of The Sticky CMO Podcast saw Kendra Beavis of MOKA come on to the podcast to talk about the must-dos for CMOs during brand overhauls and website redesign – and the crucial importance of brand recall. We covered how to ensure approval from the C-suite, the main challenges for a CMO when improving brand recall, some common pitfalls of website redesign, and more.

Marketing is often the first to get the knife when trouble hits a business. And the median tenure for Chief Marketing Officers is only 2 years. For companies (and marketers) who want to survive in today’s world, doubling down on marketing, advertising, and comms is critical. Enter The Sticky CMO podcast.

What are you reading? (And if the answer is "nothing," I've got tips for you.)

Literature can provide a lot of helpful advice, especially for marketing and sales leaders. They expose us to new ideas, teach us the latest strategies and tactics, and demonstrably improve our ability to empathize and connect with others. The great leaders of our age, Bill Gates, Warren Buffet, and Oprah Winfrey, all swear by their reading habits.

As a B2B tech company, social media should be essential to your marketing mix. It can help you grow your brand, generate leads, and accelerate revenue generation. But social media marketing can be tricky. It's not as simple as posting a few times and calling it a day. This guide will walk you through the basics of paid, owned, and earned social for B2B tech companies, from cybersecurity to SaaS to FinTech.

As a freelancer, it's important to take precautions to protect your clients' data. If exposed, this confidential information could lead to legal action and financial damages. And you might be surprised what might be considered confidential: go-to-market plans, positioning, source code – even brand books.

Follow these 10 tips to help keep your business safe from cybersecurity threats.