Episode 3 of The Sticky CMO Podcast saw Quentin Muhlert of Mulhert Digital come on to talk about the fundamentals of advertising: ABM strategies, budgeting, forecasting, and tracking the right KPIs.
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Marketing is often the first to get the knife when trouble hits a business. And the median tenure for Chief Marketing Officers is only 2 years. For companies (and marketers) who want to survive in today’s world, doubling down on marketing, advertising, and comms is critical. Enter The Sticky CMO podcast.
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Despite my enthusiasm, not everyone should hire a freelancer or consultant.
There are certain tasks for which an outsourced, part-time consultant is not your best choice. You might be better served by making a full-time hire if, for example, your growth goals are particularly aggressive, you need internal processes developed, or your strategy requires a lot of tactical execution.
Check out 6 reasons you shouldn’t hire a consultant.
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Funnel hacking is a big buzzword in digital marketing and sales circles. It’s frankly been the next big thing for a few years now. Promoted by Russell Brunson and ClickFunnels, more and more jobs are looking to hire funnel hackers. A quick search on Indeed.com brought up 42 jobs in Manhattan alone, with 6 offering salaries of $120k+. A similar search for just “funnel” alone brings in 184 jobs.
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Vanity metrics are the ego-boosters of the analytics world. The conventional wisdom is that you must be important if you have 25 bajillion followers. Everyone must be seeing your ad if it hits 50 million impressions. But, are these metrics actually moving the needle for your business?
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You’re finally ready to start advertising on social media, after hours of staring at your computer screen. You’ve written punchy copy, found the perfect images, and researched your audience to death.
Before you press go, double-check your website’s mobile optimization.
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As Apple is obsessed with design, Google is obsessed with its search engine results. And, who wouldn't be? Google controls a clear majority of search engine volume in the U.S.
But how does that affect your business? Whether B2B or B2C, your customers are using Google to find products, services and the latest news. Your business can rise to the top of the queue with properly executed Google AdWords search ads.
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