Episode 2 of The Sticky CMO Podcast saw Darryl Sparey of Hard Numbers come on to share his thoughts on all things data: performance metrics, presentation, and the growth of new PR channels such as community and employee advocacy.
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Marketing is often the first to get the knife when trouble hits a business. And the median tenure for Chief Marketing Officers is only 2 years. For companies (and marketers) who want to survive in today’s world, doubling down on marketing, advertising, and comms is critical. Enter The Sticky CMO podcast.
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Frequency is Crucial to Building Relationships, According to Psychological Research
When it comes to creating a successful social media strategy, posting every single day makes a ton of sense. Not only are you being present for your audience, and thus staying top of mind – you’re also building a healthy relationship.
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Despite my enthusiasm, not everyone should hire a freelancer or consultant.
There are certain tasks for which an outsourced, part-time consultant is not your best choice. You might be better served by making a full-time hire if, for example, your growth goals are particularly aggressive, you need internal processes developed, or your strategy requires a lot of tactical execution.
Check out 6 reasons you shouldn’t hire a consultant.
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Funnel hacking is a big buzzword in digital marketing and sales circles. It’s frankly been the next big thing for a few years now. Promoted by Russell Brunson and ClickFunnels, more and more jobs are looking to hire funnel hackers. A quick search on Indeed.com brought up 42 jobs in Manhattan alone, with 6 offering salaries of $120k+. A similar search for just “funnel” alone brings in 184 jobs.
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Social media listening, or just social listening, is the art and science of analyzing trends on social media platforms. Find out why it’s an important tool in any social marketer or analysts tool kit.
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Knowing how to research your brand or client’s audience is a key factor in going from entry-level marketer to ninja-expert. Not everyone can afford the cost of hiring research firms or utilizing expensive social listening platforms. Here’s a quick trick to impress your team.
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Vanity metrics are the ego-boosters of the analytics world. The conventional wisdom is that you must be important if you have 25 bajillion followers. Everyone must be seeing your ad if it hits 50 million impressions. But, are these metrics actually moving the needle for your business?
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Twitter is still struggling to make its way in the era of Big Facebook. That doesn’t mean that you should ignore a platform with 330 million monthly active users. Twitter is a great source for sharing breaking news, working with influencers and media, and using hashtags.
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As Apple is obsessed with design, Google is obsessed with its search engine results. And, who wouldn't be? Google controls a clear majority of search engine volume in the U.S.
But how does that affect your business? Whether B2B or B2C, your customers are using Google to find products, services and the latest news. Your business can rise to the top of the queue with properly executed Google AdWords search ads.
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